Marketing News

Snuggle Settles Into Modern Rebrand

The brand reveals a new look including an updated logo, redesign of the beloved bear and product packaging.

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By: Lianna Albrizio

Associate Editor

Snuggle is lifting the blanket off a fresh rebrand revitalizing its iconic look while staying true to its promise of comforting softness and fresh scents. The updated Snuggle brand product line, which includes fabric softener, dryer sheets and scent booster crystals, retains the same signature scents loved by consumers for nearly a half-century. “We’re incredibly excited about the new look and brand promise we’re unveiling with Snuggle,” said Allison Feldman, vice p...

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